How to Use Color in Web Design

colorThe current landscape of color in website design is interesting to think about. Most websites look more or less the same, yet color can be a powerful tool in design.

I’m not trying to state this as anything revolutionary or as an extraordinary find. But if most websites have similar color schemes, what does that mean for color? Actually, it means a lot. Imagine a world where every website was colorful – it would possibly be very pretty and rainbow-filled but it would mean that nothing stood out. It’s like having every paragraph bolded in your essay.

Therefore, when color schemes are muted, it allows for many opportunities.

Draw Attention to Anything You Want

Most websites start with a basic grayscale look – white background and black text. Color comes in as accents that get you to look places. That’s why websites are not filled with color – they use it to get you to look at the buttons, headlines or links.

Take Vibrant, for instance, when you first land on their home page the background and images are black and white. The logo, call to action and the hamburger

13 Simple Tips for Improving Your Web Design

Web design

Want to ensure that visitors will exit your website almost immediately after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these 13 Web design tips.

1. Have a polished, professional logo–and link it to your home page. “Your logo is an important part of your brand, so make sure it’s located prominently on your site,” says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. “Use a high-resolution image and feature it in the upper left corner of each of your pages,” she advises. “Also, it’s a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it.”

2.Use intuitive navigation. “Primary navigation options are typically deployed in a horizontal [menu] bar along the top of the site,” says Brian Gatti, a partner with Inspire Business Concepts, a digital marketing company. Provide “secondary navigation options underneath the primary navigation bar, or in the [left-hand] margin of the site, known as the sidebar.”

Why is intuitive navigation so

The New Rules for Scrolling in Web Design

Website Scrolling

What was once taboo in website design has made a complete resurgence as one of the most popular techniques in recent years as users are finding a new love and appreciation for sites where scrolling is a necessity. Shedding its old stigmas, scrolling is reinventing itself as a core interaction design element – that also means designers need to learn the new rules.

In this piece, we’ll explore the rebirth of scrolling, discuss some pros and cons, and list out some quick tips for the technique.

Why Scrolling is Reborn

The simple answer is mobile devices.

Ever since mobile users have surpassed desktop users, UI designers everywhere have adjusted accordingly. And with so many users on smaller screens, scrolling is becoming more of a necessity: the smaller the screen, the longer the scroll.

But there are other factors. Access to high speed internet is available in more places, making the scroll a quicker way to access information than clicking from page to page. The growing strength of social media sites also feeds the technique: scrolling naturally accommodates their wealth of user-generated content.

As explained in the guide Web Design Trends 2015 & 2016, long scroll evolved right alongside card-based design. When

Key Components of Any Good Web Design Tips Tutorial

There are many Web design tips tutorials that claim to give you the competitive edge when you build your own web page. How do you tell which one is the best? Any tutorial can provide tips on how to enhance simple web page design. However, there are several key items that should be covered within a good tutorial.

The first, and some would argue most important tip is to use good contrasting colors for the font and background of the web pages. Use no more than three to four colors in combination on the site.

Select fonts such as Arial, Times New Roman, and Verdana. They are easy to read and most computers contain these within their font library. Avoid using a special font that may need to be installed on the reader’s computer. Use larger fonts in web page headlines and titles so they will stand out visually. Highlighting key topics or words is also acceptable.

Designers should always optimize web graphics in order to prevent page loading from being delayed. Potential customers will quickly navigate away from a web site that is slow to load. In terms of navigation, the site itself should properly display on all of the common Internet

8 Web Design Tips to Draw Website Traffic

While creating a website, the emphasis lays on making a good website that shows up on the first few pages of a search engine. It should also be a website that makes visitors stay on your website for as long as possible, and not drive them away.

So here are some web design tips that you can use to draw and increase web traffic.

Make your design as simple as possible. The less clutter there is in a site, the less confusion your visitors face and the lower is the likelihood of their leaving your site. It is not necessary that your simple design be plain; you can have a beautiful and appealing website in a simple web design.

To maximize traffic to your website, minimize its errors. Errors only turn off visitors as their concentration lies on the many errors instead of the website.

Music can be pleasing to your ears; however it is not what most visitors will expect the first thing they hear when the page downloads. In fact, many people may move onto the next website as soon as they hear music blasting on headphones and speakers. Instead, include a control that visitors can use to turn music and video

5 Web Design Tips to Save Time

As any web designer knows, doing good web design can take a lot of time to do right. There are many ways to shorten this time, but how can you ensure that the quality of the design doesn’t suffer while cutting back on time? Here are 5 web design tips to save time while keeping quality up.

1. Use website templates. This is one method to save time that is seen used often by web designers. There are templates of various types available online, some free, some that cost. This is a plug and play method of design, where you only have to fill the different elements in the template with the content, and can save substantial time. The downside to this is that while it saves a lot of time, a web site template is not as customized as other designs may be. To keep a more customized approach while still using templates, it’s recommended you have multiple templates to use and choose from so that the sites you create have different options on how they may appear.

2. Include header/footer file for each page. This can be done in different ways – in PHP, you can create a unique header

7 Actionable Web Design Tips

1. Keep it Simple

Less is more, but less is often much harder to achieve than more. The biggest mistake I see non-designers make is to add elements (bold! underline! symbols and pictures!) to emphasize a point. Simplicity is the key to effectively getting your point across and making it easy for your website visitors to understand your message.

Visual Hierarchy

This key term is something I find myself repeating all too often in our office. Make sure that all elements on a webpage are relative in size to their importance. Every element on the page cannot carry the same importance so, it shouldn’t carry the same visual weight. More important elements can be easily distinguished with placement, size and color.


Pick up where your designer left off. Your website’s color scheme has been taken into very careful consideration, so utilize it. Choose colors in your scheme that are on opposite ends of the spectrum, it will help viewers distinguish elements and take the appropriate action. Do NOT choose colors that are not in the website scheme simply because you think it will catch someone’s attention – too often, you WILL catch someone’s attention, but not for the right reasons.


Get rid of the excess.

21 Web Design Tips You Just Can’t Miss

Web design can make or break the fate of your web business! Within a few seconds if you are unable to make the visitor understand the purpose of your website, then it’s time to reconsider whether the design is actually appealing. It’s the dream of the entrepreneurs to make visitors stay on the website longer and easily persuade them to get their services and products.

All this is possible with a few valuable tips to improve your web design and the 21 pointers below is certainly going to come handy and is definitely the finest, bankable and easily applicable web design tips.

1. Logo Design – Your global trademark

Good art is talent and a good design is more of a skill. Designing the logo in a simple and smart fashion can really make your brand identity more recognizable. Making it unique and eye catching is the key to success. However, Martin Christie of Logo Design London says, “Check out the various logos your client has employed since their company was founded.” This tip is going to make the design have the unique tinge. Using high resolution images for your logo and featuring it at the upper left corner of the page is

7 Web Design Tips to Attract Traffic

Good design is definitely a great way to optimize a website for search engine traffic. Here are seven web design tips that will help you to attract more traffic to your website. All revolve around decreasing page load times while increasing visitor engagement.

Use CSS3 Transitions Instead of JavaScript

JavaScript has been extensively used in the past to add neat effects to websites. But all that has come at a cost – slower website speed, bad degradation, poor browsing experience, and the camouflaging of important data from search engines. CSS3 and HTML5 now allow web designers to create designs that are both amazing and blazingly fast.

Replace Images with Background Gradients or Text

There was a time when background images were all the rage. Sure they looked good, but the images were large, chewed up bandwidth, and increased webpage load times. In many instances, background images can be replaced with CSS3 gradients. They’re attractive and lightweight, so you get the best of both worlds.

If you’re displaying the site title with an image, you should consider replacing it with text. Images increase page loading time and can also hide SEO information from search engines. Unlike humans, search engines don’t read images.

Employ Fonts for Increased Readability


6 Steps for Establishing a Great Working Relationship with your Designer

Know Your Basics

Before you send over a project for your graphic designer, it is good to understand the five basic elements of web design. They are:

  • Color
  • Fonts
  • Images
  • Layout
  • Overall aesthetic

Make sure your instructions or brand guide hit all of these points briefly. If you don’t give instructions on one, the web designer may go off brand and you will end up either loving it or hating it. When you give feedback after each draft, comment on each aspect of these elements to keep discussion on track and constructive. Being able to provide honest feedback will help you see the end result you want and help your designer execute the brief.

Be Specific

Now that you know the basics of design, it is time to utilize those in your specific instructions. Not only should you hit all of those elements in your design, but you should also provide examples that are similar to the visions in your head. Concrete examples will help steer your designer in the right direction with fewer timely edits.

Remember – your first draft is not going to be perfect and that’s okay, things can be subjectively interpreted by both parties. Designers know they may have to do a few edits to be

5 Web Design Tips for a Professional Site

Much like fashion, web design is constantly changing with trends and fads coming and going. When it comes to creating a website that will make a professional impression, you will always do well to keep everything up to date and on trend. After all, when you go to an interview don’t you want to look your best?
If you answered “absolutely!” then here are 5 crucial web design tips to keep in mind:

1. Keep it clean and clutter-free
The world around us has become quite cluttered and the web is no exception. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit heavy. So why not give your site visitors a break from all the noise and clutter? Embracing things like flat design and white space (you can read more about both these terms here) can do wonders for your site visitor’s experience. Try to keep everything simplistic or even minimal with only your most important content spotlighted. Sometimes less really is more.

2. Do some web design recon
If you’re reading this blog, you’re already on the right path. But you can take your research a step further and start looking at

15 Responsive Design Tips

Responsive design has become the new web standard. Many companies have accepted the challenge and have created specific design solutions (such as mobile only) or have attempted to address the issue cross-platform. In this article we look at several tips to help with your design process and make it more efficient.

1. Planning: As always, planning is the number one priority. Once you solve your design challenges on paper, you are ready to build your site(s).

2. Make Use of Prototyping Software: One such program is Adobe Edge Reflow, which allows you to make use of media queries, set breakpoints within the program and design your layouts to fit desktop, tablet and mobile. You can then copy the CSS into another program such as Adobe Dreamweaver or other HTML editor to further refine your design.

3. Consider a Mobile First Strategy: This is where you build the mobile site first, then scale up and build the tablet and desktop designs. One of the major concerns for all three is the logo and/or text. If the text is easy to read on the mobile device then you shouldn’t have any issues with the tablet or desktop.

4. Beware of Navigation: If your site has only 2-3

8 Effective Web Design Principles You Should Know

The design of your website is more important for conversions than you think. You can implement any conversion boosting tactic in the world, but if it looks like crap, it won’t do you much good.

Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about design, the better results I’ve gotten.

Here are 8 effective web design principles you should know :

Effective Web Design Principle #1: Visual Hierarchy

Squeaky wheels get the grease and prominent visuals get the attention. Visual hierarchy is one of the most important principles behind good web design. It’s the order in which the human eye perceives what it sees.

Without knowing ANYTHING about these circles, you were easily able to rank them. That’s visual hierarchy.

Certain parts of your website are more important than others (forms, calls to action, value proposition etc), and you want those to get more attention than the less important parts. If you website menu has 10 items, are all of them equally important? Where do you want the user to click? Make important links more prominent.

Start with the business objective

You should rank elements on your website based on your business objective. If you don’t

How to Use Pastel Colors in Web Design Projects

he use of pastel colors in web design is more than a recent trend, it is a technique designers have used for years to create impactful visuals.

When you hear “pastel”, pale pinks, blues and yellows might come to mind, but there is so much more to this type of color palette. Pastels don’t have to have the newborn baby feel to them. These hues can be quite bold when paired with other elements in the proper way.

Here we will look at 10 ways to use pastel colors in web design, based on sites that are doing it well.

Pastel Photography

Pastel overlays on photos or photos taken in the right lighting conditions can create a subtle and great canvas for a website. With more muted tones in a photograph, the designer has more available area for placement of other elements.

Using pastel photography can also help create contrast with other elements, such as a logo or buttons. Also note how beautifully the Solasie logo fits into the pastel-toned photo. This same concept would make a great ghost button as well.

Pastel Backgrounds

A pastel background can be a great way to use a lot of color without overwhelming users. Because of the more subdued tone

Understanding Color Psychology for Impactful Web Design

It’s no secret that color psychology is used extensively in all aspects of design. From the colors used on day-to-day grocery items, to brand logos and website design, color is an important element that can convey a specific message to users.

According to Kissmetrics, when we view a color, our eyes send a message to a region of the brain called the hypothalamus. In turn, this sends further signals to the pituitary gland and then onto the thyroid glands. This then signals the release of hormones which cause fluctuations in our mood, emotion and as a result, our behavior.

Science tells us then that color evokes emotion which can result in negative, positive or mismatched feelings. Kissmetrics goes on to say that it takes just 90 seconds for a site visitor to form a judgement or opinion. Further to that, “62-90% of that interaction is determined by the color of a product alone.”

s described in the free e-book Web Design for the Human Eye, color plays an undeniable role in creating a strong first impression on users.

What Colors Mean

Every color means something to every person, although this meaning variesdepending on our personal preferences and cultural background.

For a quick reference, take a look

Adaptive Web Design: Designing Experiences for People

A website built following the philosophy of progressive enhancement will be usable by anyone on any device, using any browser. It all begins with embracing the concept of experience as a continuum, as Aaron Gustafson explains in this chapter from Adaptive Web Design: Crafting Rich Experiences with Progressive Enhancement, 2nd Edition.

The one constant on the Web is change. There’s always a new design fad; a new darling language, framework, or tool; a shiny new device to view it on; or new ideas of what it means to be “on the Web.”

It’s exceptionally difficult to wrap your head around an industry that is constantly in flux. It makes my head hurt, and if you’ve been working on the web for a while, I suspect you might feel the same.

Having worked on the Web for nearly two decades, I’ve seen the cycle play out over and over. Java applets, Shockwave, Flash, Prototype, jQuery, 960gs, Bootstrap, Angular, React…. Technologies come and go, but the Web remains. Screens went from tiny to huge and then back to tiny again, but the Web remains. Walled gardens were built and then torn asunder to make way for “app” stores and (yes) more walled gardens, but the

6 Ways to Add Social Media to Your Web Design

“Fewer people are experiencing your brand on your Website,” says Jeremy Dedic, the user experience practice leader at digital agency Rightpoint.

“Many companies think of their Website as being the center of their online brand’s universe. But more and more consumers use social media sites as a starting point for accessing information about products and promotions, gathering customer feedback, voicing opinions and seeking customer service,” he says.

Indeed, some brands have done away with traditional Websites all together, and instead are using some combination of Facebook, Google+, YouTube, Twitter and Pinterest to get their message out.

Should you ditch your Website? Not necessarily. But if you want your Web or ecommerce site to truly engage and convert visitors, you should take some lessons from–if not fully embrace–the popular social media sites.

Following are six simple ways to incorporate social media into your Web design and strategy.

1. Let Customers Know What Social Media Sites You’re On

“Make sure visitors [to your Website] are able to see the social networks you are on and can socially share your products and content,” says Erica Tevis, the owner, an online wedding ecommerce site, and

As for where to place social media icons (for Facebook, Twitter, Google+, Pinterest, YouTube,


A common misconception about usability amongst web companies is that usability is expensive. Yes, there are multi-national companies that spend thousands of dollars on usability tests and research, but for an everyday company usability is achievable without the knowledge of usability experts or without expensive equipment for testing.

Web designers have an even easier job to do, just by reading usability articles they can accumulate a fairly good knowledge about usability basics and how to implement them on a website.


A tagline is a statement or a motto that represents a company’s, or in our case a website’s, philosophy and mission. It should be the most obvious element on a website’s front pageand it should clearly describe the website in one phrase.

Statistics show that a website has just 8 seconds to capture a visitor’s attention for them to browse the site further. Without a clear tagline a website would have a hard time keeping visitors long enough to browse the inner pages.


As with taglines, site search is a very important element on a website. When users are looking for something they typically look for a text field where they can enter their search term.

According to

Website Design

A website is a window into how your organization is run. Users assume that if you cut corners on your website, you also cut corners with your products and services.

When users feel smart and sophisticated on your website, they tend to stick around. When users feel stupid, their blood pressure goes up, their heart rate increases, and they get a little hot under the collar. This visceral negative reaction begins to harm trust and brand perception almost immediately.

Print Design vs. Web Design

Everyone knows how to turn pages in a brochure. Clicking links on a website, however, can take nearly any form (depending on the whims of the designer).

While there is a surface similarity between print graphic design and website graphic design, website design is much closer to product or industrial design than print design.

There are many popular websites that are just plain ugly, but highly functional. There are very few popular websites that are beautiful but hard to use. In eCommerce the stakes are particularly high. eCommerce websites that are not highly usable go out of business in a matter of weeks.

For these reasons, usability should not be an afterthought in website design. Testing and fixing a website after it

Appearance, Usability and Search Engine Visibility in Web Design

I was asked, some time ago, by a visitor to to take a look at her company’s website, designed by a university student. I will not give the URL for that site, partly to protect the innocent, and partly because by the time you read this, it’ll probably have been modified.

The site was heavy in its use of graphics with images adorning most parts of the page layout, to provide curved borders (to replace the sharp corners in enclosing boxes), different background images for different parts of the page, etc. It had a top navigation bar, driven entirely using JavaScript. The navigation bar mimicked the sort of menu bar you find in computer programs — there is a horizontal menu bar with different items listed. When you move your mouse over one of those items, the menu will automatically expand vertically. As you move the mouse cursor down the pop-up menu, the item beneath the pointer is highlighted. Click it, and you will be delivered to another page on the site.

In general, that site is typical of the kind of sites produced by newcomers to web design. It scores well in terms of prettiness and gadgetry (although only under